Dear HB...

I finally cancelled my Home Beautiful subscription yesterday, I had been meaning to do it for a while.  As I flipped through the latest issue at lunch I stopped at the reader letters, and thought I should write a letter to the editor.  I know this letter will never be published so I felt posting it on my blog was appropriate. 

Dear HB,

I just wanted to say that I have cancelled my subscription to your magazine.  I first met you when my Husband and I found ourselves building our new home.  I was seduced by your cover and impressed with your content.  I subscribed that month, knowing that this magazine would fill me with inspiration.  As the issues went by I would flip through the pages and wonder what exactly was different from the last issue.  Don't get me wrong, with each issue I would find something in there to be excited about.  I would think, "Yes, I can see that working in our new home" and I would look down the bottom for the price and think, "Actually, no, I do not have $5,000 to dish out on an armchair that can only be used by one person at a time and as nice as it is, I need to be practical". 

And then of course, the Real 'Homes' section,  month after month, a token house from Sydney, always, and then Melbourne, Queensland and now you do at least one house from overseas.  Always, these homes would be with a late 30s early 40s woman with her kids in the background talking about just how fabulous the expensive cushion was on the expensive couch, which is fine when your Husband is earning $100,00 plus, which he must have been because these stories were always something like: Who lives here?  Angela, an interior designer/stay at home mum/executive and her Husband John, CEO/CFO/Director and their two children, Chloe and Maxwell. 

In the end, HB, it's not you, it's me, for I am simply not your target market.  I do not have white walls, and we don't have space for a butler's pantry, nor is our yard big enough for the token swimming pool with the outdoor kitchen/lounge.  I don't want to fill my house with things from a magazine and end up with a cookie cutter house.  I want to fill my home with pieces that tell a story.  I want to walk around and smile at everything, at the memories and I want people to walk into my home and feel instantly at ease, to feel free to relax and be themselves, and to admire our uniqueness and smile at me and say "Where did you get that?" And I will not respond with this designer or that, I will respond and share with them the intimate details of exactly how we obtained this unique, one of a kind item.  Home Beautiful, it's over.

Linking in with Jacana for Totally Thursday